In building Reddit, a community of thousands of discussion threads, into one of the most frequently visited sites in the world, Huffman has grown aware of the way that technology alters our relations with one another, for better and for worse. He has witnessed how social media can magnify public fear. “It’s easier for people to panic when they’re together,” he said, pointing out that “the Internet has made it easier for people to be together,” yet it also alerts people to emerging risks. Long before the financial crisis became front-page news, early signs appeared in user comments on Reddit. “People were starting to whisper about mortgages. They were worried about student debt. They were worried about debt in general. There was a lot of, ‘This is too good to be true. This doesn’t smell right.’ ” He added, “There’s probably some false positives in there as well, but, in general, I think we’re a pretty good gauge of public sentiment. When we’re talking about a faith-based collapse, you’re going to start to see the chips in the foundation on social media first.”
Scott says, “My dad was big into having a backup plan. He had a fallout shelter put in when I was a kid, back in the eighties. He was a prepper back before that was the word for it. He worried more about Russia and some kind of invasion. That’s not the kind of thing that would happen now, though. Our enemies outside, they have ways to get in and use our vulnerabilities, like hacking the power grid. That’s more the worry. And the rest of it’s what we’ll do to ourselves.”
To maintain sanity while trying to enumerate risks, I found that it's best to focus on broad outcomes instead of trying to track down every single way for things to go south. Say, it should not matter if you are laid off because of a downsizing, because your new boss hates you, or because they finally catch you stealing paperclips. The outcome is the same: you are out of a job and urgently need a way to pay your bills.

Folks without a car are at a marked disadvantage, but should still try to put together a 72-hour "bug out bag" - and ideally, keep it somewhere within a walking or biking distance of their home (say, at work or at a friend's place). It's best to keep it light; some cash, 2-4 quarts of water, a 3,600 kcal emergency ration, and a raincoat will be almost certainly more useful than a gun and a collection of throwing knives.
Some preppers advocate "hardening" the perimeter of your home. The returns on this investment will vary; for example, high-security locks and reinforced doors may be worthwhile in high-rise apartment buildings, where the front door may be the only way in. For single-family homes, the burglars will probably not bother with the locks at all; forcing open a bathroom window takes much less work. Tall fences and locked backyard gates can help, although their benefits are limited in rural areas or in shady neighborhoods.
Everyone in California is waiting for "The Big One," an earthquake with a magnitude of 8.0 or greater that will destroy infrastructure and cause mass panic. Yet when I moved to the Bay Area from the East Coast, I discovered that since most of the people I knew were making do with small apartments and ever-increasing rent, having supplies on hand for a natural disaster required a space premium that many couldn't afford. I began to put together an earthquake kit that would not only serve my household (which over the years fluctuated from one to three other people) but also my neighborhood, if needed. Even with all that work, I didn't consider myself a prepper, just someone who heeded the Red Cross's warnings.
The Emergency Essentials Premier bucket is the best short term emergency food product for most people. The $380 three-bucket option covers two people for 15-18 days at a very healthy 2,700-2,275 calories per day. One person can cover two weeks for only a single $130 bucket if you stretch the 27,330 total calories an extra day or two at 1,900 calories per day.
Subscription services. Small monthly fees add up to gargantuan sums over the years. Do you really need cable TV, or can you watch most of the same shows online for less? Are you still paying for a landline or for that AOL account? How often are you using that gym membership? Can you try out lower speed for your Internet service? Or slightly increase the deductible on your car?
Basically I would think in terms of mixed contents for five gallon buckets. I always use Food Grade buckets only combined with good Mylar bags and oxygen absorbing packs. By mixed contents I mean bags of rice (white) beans various types along with pasta products etc. this way you do not expose five gallons of rice or beans all at once. This extends the overall life of your food supplies.
Sure, you could go hardcore right from the start and prepare for a long-term disaster from day one but, as I said, there is a learning curve to this, and you want to minimize your mistakes. It’s much better to prepare for the layers I’m about to give you. But before we get into that, let me just give you the heads up on some of the most common mistakes:

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“That’s a major problem,” says Gene Louis, a New Jersey expat who attended his first meetup in 2013 after moving to Springfield to begin ventures in real estate brokerage and digital marketing. Plus, Jersey is expensive, and he doesn’t like the fact that its residents don’t pump their own gas. “You don’t know what people are going to define as a threat, don’t know what people at survival meetings are going to talk about,” he says. “You can’t prepare for 100 percent of what’s on that list—well, you’d need to be Donald Trump to afford to.” 
Always store your bulk foods in food storage containers. I have seen literally tons and tons of food thrown away because they were left in sacks, where they became highly susceptible to moisture, insects and rodents. If you are using plastic buckets make sure they are lined with a food grade plastic liner available from companies that carry packaging supplies. Never use trash can liners as these are treated with pesticides. Don’t stack them too high. In an earthquake they may topple, the lids pop open, or they may crack. A better container is the #10 tin can which most preparedness companies use when they package their foods.
Regardless of where you live or your family situation, become a community with others.  Even if your community consists of only two or three persons, these few people will serve as your support group and sounding board for the tactical decisions you will make when things get tough.  In addition, you need at least one other person to watch your back as you will watch theirs.
Just because we are all gonna die does not mean we need to eat junk …. ditch that high carb and super processed junk food. There are many choices of decent food out there … particularly the foods packed by Mormon canneries. Do a google search for where to find the best deals. Really, get rid of the raman noodles, progresso soups, spagetti-o and other junk … you’ll have enough problems living through SHTF without killing you gut microbio ….
Kimberly – In an electrical power failure you probably have three days. If this is purely local outage then a generator is no problem. If it is a large event with scarce fuel available like hurricane Sandy, then that could be a problem without alt.fuel. If you only had 3 days you could yank meat out and cook it if you have non-electric cooking sources. I wouldn’t depend on more than 20 lbs of meat being useful after electricity failure. Is saving frozen meat beyond what you could cook immediately worth the expense of the generator, fuel, maintenance, etc. in a long term outage?

Some preppers look at all of the potential work involved in finding coupons, price matching, finding sales, etc., and get overwhelmed.  Yes, there is a lot of money to be saved on accumulating a stockpile with coupons, but the work might hardly seem worth the difference.  Depending on your financial situation, this could be true, if there were not a secret: coupon blogs. There are dozens of couponing blogs out there that match current coupons to current sales promotions at most major stores.  Some of these are specifically prepper websites, but there are many more directed towards housewives, college students, etc.  Do some research and find a coupon blog that is tailored toward your desired products and your desired stores.  Yes, you will still need to find the coupons on your own, but you can usually get someone else to do all of the research for you, making couponing for your stockpile a no brainer.
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If the fire is around you and you can’t escape, you don’t have many options, says Shane Hobel of the Mountain Scout Survival School. If there’s a pool or a pond nearby, jump in and try to wait it out there. Otherwise, if you have time, dig a trench that’s two to three feet deep and long enough for you to lie in. Soak a blanket in water, wrap it around yourself, and lie down in the trench. It’s risky, but at least you’ll have a chance.
As for Dimitri? When the world didn't end in 2012, he didn't miss a beat: He produced more e-book guides on becoming a pick-up artist, dominating the competition in Farmville and World of Warcraft, and dealing with problem children. Now, he runs a company that trains and sells attack dogs—and they're guaranteed to protect you, should the world go to pieces.
In arctic or alpine areas, survival kits may have additional cold weather clothing (winter hats and gloves), sleeping bags, chemical "hand warmer" packets, sun glasses/snow goggles, snowshoes, a collapsible shovel, a snare wire for small animals, a frying pan, a camp stove, camp stove fuel, a space blanket, matches, a whistle, a compass, tinder, medical equipment, a flint strike, a wire saw, extra socks and a tent designed for arctic use.