For experienced preppers like Daisy Luther, founder of the blog The Organic Prepper and the online survival goods store Preppers Market, ready-to-go freeze-dried meals are more of a last line of defense than anything else. Though she insists these products “have their place,” her version of long-term food storage sounds more like a way of life, a process of slowly building up a pantry that will enable her to feed her family as healthfully and economically as possible. Sometimes that means stocking up on the freeze-dried stuff, or buying whatever’s on sale at the supermarket; but it’s also about living in sync with the seasons, growing food in her own garden and using timetested home preservation methods—like canning and dehydrating—to ensure she always has food on hand.

This requires a great deal of research, but it can pay, big time. Let’s take our example from before.  A $1.00 coupon on a purchase of $5.00 means you have to spend $4.00 under normal circumstances. Let’s say, however, that one week, your store is having a sale on that item.  Instead of it being $5.00, it is on sale for $3.50.  Then, you use your $1.00 coupon on this sale price, bringing your overall purchase price down to $2.50.  That’s 50% off, something we normally would consider a great deal! Now, let’s say that it is also double coupon week.  This would mean that the purchase price would be $1.50.  Triple coupon week? You get the picture.
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