We have our core. They’ll buy. Cyber Monday is usually the big day for us, but it’s not as huge as you might think. It’s not like Amazon, you know what I mean? When the weekend is over, they’ll do over $10 billion or something. They’re so huge now! But yeah, there have always been ups and downs, business cycles. If we get a Democrat in 2020, business will pick up for us tremendously.
Individual pouches: For this use-case, we prefer packages where one pack equals one meal or serving. Pouches are easier to store, can often be used to cook the meal without any other utensils, are more portable, don’t need a can opener, can be traded, and so on. No. 10 cans, which are like big coffee cans, are great for staple ingredients like flour or corn.
Pepper spray. An excellent, temporarily incapacitating weapon - very difficult to resist and capable of buying you just enough time to escape. Works quickly and reliably at distances up to perhaps 10 feet; can also stop some animal attacks. Usually not heavily regulated, making it easy to obtain and carry even in places that frown upon other forms of armed self-defense (but check the laws). Pepper spray becomes less effective in strong wind; there is also some risk of blowback, but this is mitigated in narrow-stream products, such as Sabre Pepper Gel ($18).

OK. Great. You've stockpiled for the end of the world, you quack. The chances of the world ending are smaller than ... holy crap, what the hell is a supervolcano? See why we're all doomed in 5 Ways The World Could End That You'd Never See Coming. And if that's not enough to get you to build your own bunker, check out 6 Tiny Mistakes That Almost Ended The World. Really, the planet almost ended due to a blown fuse? Come on humanity, let's get it together.

Do people buy them? Sure they do. Sales aren't the goal, though. The idea here is to induct people into a lifestyle, because these same people sell things like wilderness survival courses, subscriptions to survival food delivery services, tools and weapons, and vitamins. Prepping is big business, with Yahoo! Finance reporting that as many as 3.7 million Americans identified themselves as "preppers" in 2013, fueling demand for a multi-billion dollar industry.
If you worry about releases from chemical plants or overturned ammonia tankers, 3M multi-gas cartridges ($17) and half facepieces ($12) may offer robust protection when sized and fitted properly. That said, in most cases, it's more important to develop a plan for sealing your home; walk around and take note of any crawl space inlets, bathroom and kitchen exhausts, chimneys, fireplaces, and any other gaps. In an emergency, you can cover them with trash bags and duct tape.
Ask a hardcore prepper for advice on this matter, and they will probably tell you to start practicing hand-to-hand combat, get a knife, or carry a gun. But in reality, we need a more nuanced and proportional approach to threats, and one that emphasizes avoidance and de-escalation, rather than the ability to resolve each and every conflict with a single well-placed shot. Sure, a self-defense weapon can save your butt in some life-or-death situations, but these are comparatively rare; such a tool won't deter a pickpocketer, won't stop a burglar from ransacking your place while you are at work, and won't prevent a hacker from emptying your bank account while you're busy watching the reruns of Gilmore Girls.
Lifeboat survival kits are stowed in inflatable or rigid lifeboats or life rafts; the contents of these kits are mandated by coast guard or maritime regulations. These kits provide basic survival tools and supplies to enable passengers to survive until they are rescued. In addition to relying on lifeboat survival kits, many mariners will assemble a "ditch bag" or "abandon ship bag" containing additional survival supplies. Lifeboat survival kit items typically include:
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